{"product_id":"building-for-everyone-expand-your-market-with-design-practices-from-googles-product-inclusion-team-9781119646228","title":"Building for Everyone: Expand Your Market with Design Practices from Google's Product Inclusion Team","description":"\u003cp\u003e\u003cb\u003eDiversity and Inclusion to build better products from the front lines at Google\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEstablishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic \"why\" has been firmly established, but what about the \"how?\" How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and \u003ci\u003eBuilding For Everyone \u003c\/i\u003eis the practical guide to following in their footsteps.\u003c\/p\u003e \u003cp\u003eThis book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more.\u003c\/li\u003e \u003cli\u003eUnderstand the research the Product Inclusion team drove to back up their practices\u003c\/li\u003e \u003cli\u003eLearn the \"ABCs of Product Inclusion\" to build inclusion into your organization's culture\u003c\/li\u003e \u003cli\u003eLeverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities.\u003c\/li\u003e \u003cli\u003eRead case studies to see how product inclusion works across industries and learn what doesn't work.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBuilding For Everyone \u003c\/i\u003ewill show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eANNIE JEAN-BAPTISTE\u003c\/b\u003e is the Head of Product Inclusion at Google. She created the original framework for product inclusion and leads it across the company. \u003c\/p\u003e\u003cp\u003eShe graduated from the University of Pennsylvania with degrees in International Relations and Political Science and currently serves as an intrapreneur in residence at the University of Pennsylvania's Graduate School of Education. Annie is a member of the Ethically Aligned Design for Business Committee of the IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems. She is also a board member for KQED and advisor for the More than Peach project. \u003c\/p\u003e\u003cp\u003eShe created Food for the Future, an initiative to face societal injustice over conversations at the dinner table, and founded the Equity Army, a community of innovators passionate about making the world more inclusive through design.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50434325217554,"sku":"9781119646228","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_72d1e976-8c8c-4c8b-844d-1c7beedfc907.jpg?v=1729598903","url":"https:\/\/surprise-castle.myshopify.com\/products\/building-for-everyone-expand-your-market-with-design-practices-from-googles-product-inclusion-team-9781119646228","provider":"Surprise Castle","version":"1.0","type":"link"}