{"product_id":"build-your-brand-like-you-give-a-sh-t-embrace-your-purpose-and-unleash-your-potential","title":"Build Your Brand Like You Give a Sh!t: Embrace your purpose and unleash your potential","description":"\u003cp\u003eYour Reputation Defines You. Is yours worth talking about?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYour business needs to stand out. You need to be known for the right things. If you don't stand out, people don't notice you, and you don't sell.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhat you do to build awareness and engagement is informed by your competition and what you see happening around you.\u003c\/p\u003e\u003cp\u003eBy trying to stand out, you appear the same as everyone else. By looking the same, you can't possibly build that awareness, engagement, and WORD OF MOUTH critical to success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYour brand is not your logo; it is your reputation. Everything you say, post, and publish reflects your brand; that's why you must give a shit about\u003c\/p\u003e\u003cp\u003eyour brand. You can only reach your potential by leading with authenticity and embracing your purpose.\u003c\/p\u003e\u003cbr\u003e","brand":"Proprius Records","offers":[{"title":"Default Title","offer_id":50914436776210,"sku":"9798218017132","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_09ad732d-a955-491a-81b0-bf66d7f4d446.jpg?v=1738816490","url":"https:\/\/surprise-castle.myshopify.com\/products\/build-your-brand-like-you-give-a-sh-t-embrace-your-purpose-and-unleash-your-potential","provider":"Surprise Castle","version":"1.0","type":"link"}