{"product_id":"build-a-world-class-customer-advisory-board-how-to-create-deeper-relationships-and-validate-strategies-9798991560399","title":"Build a World-Class Customer Advisory Board: How to Create Deeper Relationships and Validate Strategies","description":"\u003cp\u003eIn today's highly competitive and fast-paced market, businesses need strong customer relationships to grow and thrive. Executing a productive Customer Advisory Board (CAB) can mean the difference between a winning strategy and a failing one. In Build a World-Class Customer Advisory Board, CAB expert Irene Yam provides practical insider advice, proven strategies, real-world case studies, and time-saving templates to streamline planning and improve value for sponsor company executives and customer board members. You'll learn: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy every company, from small start-ups to global brands, see short- and long-term benefits from a CAB. \u003c\/li\u003e\n\u003cli\u003eThe five principles of a world-class CAB and how to leverage them to connect with your customers-no matter the size of your budget or whether your event is in-person, remote, or hybrid. \u003c\/li\u003e\n\u003cli\u003eThe CAB meeting agenda that achieves company goals by building trust, encouraging candid customer feedback, and facilitating meaningful strategy discussions. \u003c\/li\u003e\n\u003cli\u003eHow to maximize six valuable \"aha\" moments. \u003c\/li\u003e\n\u003cli\u003eWays to support constructive CAB follow-up and relationship-building to cultivate and maintain a group of trusted customer advisors to troubleshoot problems, share new ideas, and act as advocates for the company. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith Build a World-Class Customer Advisory Board, you'll have the inspiration and resources to host a world-class CAB and unlock the power of human connection.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Iy Media","offers":[{"title":"Default Title","offer_id":51186792661266,"sku":"9798991560399","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c5b9b3ed-363b-497e-9c3c-99fe8346c3b5.jpg?v=1744632320","url":"https:\/\/surprise-castle.myshopify.com\/products\/build-a-world-class-customer-advisory-board-how-to-create-deeper-relationships-and-validate-strategies-9798991560399","provider":"Surprise Castle","version":"1.0","type":"link"}