{"product_id":"breakthrough-copywriter-2-0-an-advertising-field-guide-to-eugene-m-schwartz-classic","title":"Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic","description":"\u003cp\u003e\u003cstrong\u003eThere was one copywriter who made millionaires from people who read his book, but never wrote an ad.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.\u003c\/p\u003e\u003cp\u003eHe worked three hours a day and you couldn't pay him any amount to write your copy.\u003c\/p\u003e\u003cp\u003eSeriously. \u003c\/p\u003e\u003cp\u003eAt one point he wrote up just how he did it. And never wrote about that subject ever again.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEugene Schwartz wrote a classic on copywriting almost 50 years ago that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThat book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...\u003c\/p\u003e\u003cp\u003eFortunately, Schwartz was also prolific as a speaker.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSo we are able to bring notes of his lectures and a precise analysis of his classic text to you to make your \u003cstrong\u003eown\u003c\/strong\u003e millions with.\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003eIn this short review guide, you can learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to create ads which sell your products at the expense of your competition\u003c\/li\u003e\n\u003cli\u003eFind which roles your customer really wants to play - and will pay \u003cem\u003eanything\u003c\/em\u003e to get - and align these to your product\u003c\/li\u003e\n\u003cli\u003eDiscover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.\u003c\/li\u003e\n\u003cli\u003eLearn how to control your ad-copy viewers by being their honest, trusted friend.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThis tribute to his genius is also a guidebook so you can duplicate his success with your own copywriting.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003ePlease enjoy this journey to greater ease and profit. The genius of Eugene Scwartz can teach you, starting immediately.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eScroll Up and Get Your Copy Now.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Midwest Journal Press","offers":[{"title":"Default Title","offer_id":50660587503890,"sku":"9781393199120","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ee238fc2-dbcd-4c8d-82bc-ab2653b973fa.jpg?v=1733476312","url":"https:\/\/surprise-castle.myshopify.com\/products\/breakthrough-copywriter-2-0-an-advertising-field-guide-to-eugene-m-schwartz-classic","provider":"Surprise Castle","version":"1.0","type":"link"}