{"product_id":"breaking-bad-news-essential-tools-for-crisis-communication-9781544550299","title":"Breaking Bad News: Essential Tools for Crisis Communication","description":"\u003cp\u003eWith the first edition of \u003cem\u003eBreaking Bad News\u003c\/em\u003e, \u003cstrong\u003eJeff Hahn\u003c\/strong\u003e created an essential guide for surviving the first crucial hours of a reputation crisis. He synthesized thirty years of crisis communication experience into one model, helping brands navigate uncharted territory with tools proven to work whenever unexpected situations, malicious events, or head-scratching screw-ups threaten a reputation.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eNow, in this second edition of \u003cem\u003eBreaking Bad News\u003c\/em\u003e, Jeff has added a dozen new case studies from a variety of industries that include the energy and electric sector, food and beverage space, and the airlines. The models Jeff presents are adaptable. His examples, immediately applicable.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWhen the spaghetti hits the fan, \u003cem\u003eBreaking Bad News\u003c\/em\u003e is the ultimate rapid response resource for crisis communication leaders.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eHahn, Jeff:\u003c\/i\u003e\u003c\/b\u003e - Jeff Hahn grew up on a farm in northeast Iowa in the middle of the 1970s farm crisis. A tornado destroyed his family's farm, so he eventually left Iowa by joining the US Air Force. Jeff's career in public relations and crisis communications includes time at Lockheed, Motorola, and Hahn, his integrated marketing and PR firm. The anthem of his farm years is John Mellencamp's \"Rain on the Scarecrow,\" but his favorite song of all time is \"Staying Alive\" by the Bee Gees. Perhaps unsurprising for a crisis guy, Jeff's favorite movie is Apocalypse Now.","brand":"Houndstooth Press","offers":[{"title":"Default Title","offer_id":52127686754578,"sku":"9781544550299","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1cfecccc-5efe-4f7b-ba80-24771ad80f49.jpg?v=1773743057","url":"https:\/\/surprise-castle.myshopify.com\/products\/breaking-bad-news-essential-tools-for-crisis-communication-9781544550299","provider":"Surprise Castle","version":"1.0","type":"link"}