{"product_id":"break-the-rules-the-six-counter-conventional-mindsets-of-entrepreneurs-that-can-help-anyone-change-the-world-9781394153015","title":"Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World","description":"\u003cp\u003e\u003cb\u003eDiscover the six counter-conventional mindsets to be a changemaker \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBreak the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World\u003c\/i\u003e, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You'll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book. \u003c\/p\u003e\u003cp\u003eEach of these six mindsets can be learned, practiced, and built upon--by anyone, in any business setting large or small, old or new--, to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eExplanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom\u003c\/li\u003e \u003cli\u003eStrategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator's way\u003c\/li\u003e \u003cli\u003eWays to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along \u003ci\u003eyour\u003c\/i\u003e entrepreneurial path\u003c\/li\u003e \u003cli\u003eSteps \u003ci\u003eyou\u003c\/i\u003e can take now to make one or more of these mindsets your own.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAn essential new take on entrepreneurship and on what it takes to be or become more \"entrepreneurial,\" \u003ci\u003eBreak the Rules!\u003c\/i\u003e sheds new light on an oft-discussed--but rarely understood--area of business.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJohn Mullins, PHD, \u003c\/b\u003e is a bestselling author, an internationally recognized thought leader, and a world-renowned Pied Piper for everyone and anyone who seeks to grow their business faster. A veteran of three entrepreneurial ventures and a professor of management practice at London Business School, he's published three books, each of which has become the go-to resource on its stage of the entrepreneurial journey: assessing opportunities (\u003ci\u003eThe New Business Road Test\u003c\/i\u003e); figuring out a business model that will actually work (\u003ci\u003eGetting to Plan B, \u003c\/i\u003e with the esteemed VC investor Randy Komisar); and finding a way to finance and grow your venture without selling your soul (\u003ci\u003eThe Customer-Funded Business\u003c\/i\u003e). John is a sought-after speaker to communities of entrepreneurs, to CEOs and top management teams of fast-growing companies, and to other innovators worldwide. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ewww.johnwmullins.com\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50390006006034,"sku":"9781394153015","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8c482bd4-70a0-45f8-a220-b667b58e2b94.jpg?v=1728935885","url":"https:\/\/surprise-castle.myshopify.com\/products\/break-the-rules-the-six-counter-conventional-mindsets-of-entrepreneurs-that-can-help-anyone-change-the-world-9781394153015","provider":"Surprise Castle","version":"1.0","type":"link"}