{"product_id":"branding-in-a-digital-world-how-to-take-an-integrated-marketing-approach-to-building-a-business-2nd-edition-9781532087493","title":"Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business (2nd Edition)","description":"How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: - build an integrated marketing plan. - use social media marketing. - recruit ambassadors for your brand. - integrate IoT and wearable tech. - create compelling blog and social content. - increase your SEO. - use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.\u003cbr\u003e","brand":"iUniverse","offers":[{"title":"Default Title","offer_id":51213324058898,"sku":"9781532087493","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1df9b3b2-2216-4ecd-8152-652a420c4608.jpg?v=1745365439","url":"https:\/\/surprise-castle.myshopify.com\/products\/branding-in-a-digital-world-how-to-take-an-integrated-marketing-approach-to-building-a-business-2nd-edition-9781532087493","provider":"Surprise Castle","version":"1.0","type":"link"}