{"product_id":"branding-for-dummies-9781118958087","title":"Branding for Dummies","description":"\u003cb\u003eDiscover how brands are created, managed, differentiated, leveraged, and licensed\u003c\/b\u003e \u003cp\u003eWhether your business is large or small, global or local, this new edition of \u003ci\u003eBranding For Dummies\u003c\/i\u003e gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.\u003c\/p\u003e \u003cp\u003ePacked with plain-English advice and step-by-step instructions, \u003ci\u003eBranding For Dummies\u003c\/i\u003e covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions--or anything in between--\u003ci\u003eBranding For Dummies\u003c\/i\u003e makes it fast and easy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes tips and cautionary advice on social media and its impact on personal and business branding programs\u003c\/li\u003e \u003cli\u003eCovers balancing personal and business brand development\u003c\/li\u003e \u003cli\u003eReferences some of the major brand crises--and how to avoid making the same mistakes\u003c\/li\u003e \u003cli\u003eShows brand marketers how to create brands that match their employers' objectives while launching their own careers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're a business leader looking to set your brand up for the ultimate success, \u003ci\u003eBranding For Dummies\u003c\/i\u003e has you covered.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBill Chiaravalle\u003c\/b\u003e served as Creative Director with world-renowned brand strategy and design firm Landor Associates before founding Brand Navigation, which has been honored with numerous branding, design, and industry awards. \u003cb\u003eBarbara Findlay Schenck\u003c\/b\u003e is a nationally recognized marketing specialist and the author of several books, including \u003ci\u003eSmall Business Marketing Kit For Dummies\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50461882810642,"sku":"9781118958087","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_72e0c346-568f-497b-946e-729b6f26e5d0.jpg?v=1730082878","url":"https:\/\/surprise-castle.myshopify.com\/products\/branding-for-dummies-9781118958087","provider":"Surprise Castle","version":"1.0","type":"link"}