{"product_id":"branding-as-a-cultural-force-purpose-responsibility-and-resonance-9780231217057","title":"Branding as a Cultural Force: Purpose, Responsibility, and Resonance","description":"\u003cp\u003eThe most powerful brands don't just capture attention--they ignite change. \u003ci\u003eBranding as a Cultural Force\u003c\/i\u003e invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eGoing beyond traditional branding, Robin Landa explores how companies play pivotal roles in shaping culture, advancing causes, and forging emotional connections with their audiences. While most branding guides focus on commercial success, this book emphasizes how brands can align with their audiences' values to drive social transformation. Through real-world case studies and practical strategies, it reframes branding as a tool for influence, advocacy, and activism. \u003cp\u003e\u003c\/p\u003eA standout feature of this book is a series of exclusive interviews with leading voices in branding, design, and advertising. These creative professionals share how they craft resonant campaigns, establish cultural legacies, and stay grounded in core values, offering insights for building brands that stand for more than just profit. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eBranding as a Cultural Force \u003c\/i\u003eprovides actionable guidance on telling authentic brand stories, aligning with consumer values, and creating shareworthy campaigns. With a distinctive focus on the intersection of brand purpose and cultural impact, this book challenges readers to rethink branding as a vehicle for systemic change.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eRobin Landa, a distinguished professor at Kean University, is a globally recognized expert in branding, design, advertising, and creativity. She has received numerous accolades, including recognition as one of the Carnegie Foundation's \"Great Teachers of Our Time.\" Her commentary has appeared in \u003ci\u003eHarvard Business Review\u003c\/i\u003e, \u003ci\u003eFast Company\u003c\/i\u003e, and \u003ci\u003eInc\u003c\/i\u003e. She is the author of more than twenty-five books, including most recently \u003ci\u003eShareworthy: Advertising That Creates Powerful Connections Through Storytelling\u003c\/i\u003e (Columbia, 2024, with Greg Braun).\u003cbr\u003e","brand":"Columbia Business School Publishing","offers":[{"title":"Default Title","offer_id":51834683687186,"sku":"9780231217057","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c56898e4-6190-48ed-ae6e-3c1454ee8059.jpg?v=1767100085","url":"https:\/\/surprise-castle.myshopify.com\/products\/branding-as-a-cultural-force-purpose-responsibility-and-resonance-9780231217057","provider":"Surprise Castle","version":"1.0","type":"link"}