{"product_id":"branded-beauty-how-marketing-changed-the-way-we-look-9780749461812","title":"Branded Beauty: How Marketing Changed the Way We Look","description":"\u003cp\u003eBeauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBranded Beauty \u003c\/i\u003e\u003c\/b\u003edelves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, \u003cb\u003e\u003ci\u003eBranded Beauty \u003c\/i\u003e\u003c\/b\u003eis the ultimate guide to the current state of the industry and what the future holds for the beauty business.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMark Tungate\u003c\/b\u003e is a British writer and branding specialist based in Paris. His best-selling book \u003ci\u003eFashion Brands \u003c\/i\u003ehas been translated into a dozen languages. As a journalist Mark has written for publications such as \u003ci\u003eThe Times\u003c\/i\u003e, \u003ci\u003eThe Telegraph\u003c\/i\u003e and \u003ci\u003eThe Independent\u003c\/i\u003e. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he lectures at Parsons Paris School of Art and Design and at conferences around the world.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50327813521682,"sku":"9780749461812","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_47d51ede-0a03-4ee8-82b4-bbcd6bda2da1.jpg?v=1727721138","url":"https:\/\/surprise-castle.myshopify.com\/products\/branded-beauty-how-marketing-changed-the-way-we-look-9780749461812","provider":"Surprise Castle","version":"1.0","type":"link"}