{"product_id":"brand-yourself-a-no-nonsense-brand-toolkit-for-small-businesses-9781788602730","title":"Brand Yourself: A No-Nonsense Brand Toolkit for Small Businesses","description":"\u003cp\u003e\u003cb\u003e***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***\u003c\/b\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBrand Yourself\u003c\/i\u003e walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach.\u003c\/p\u003e\u003cp\u003e Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling \u003ci\u003eHype Yourself\u003c\/i\u003e and a publicity expert who is a speaker, lecturer and course creator.\u003c\/p\u003e\u003cp\u003eHadrien Ch?telet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy's two children and they work together in their garden in east London.\u003c\/p\u003e\u003cp\u003eTogether they have over 30 years' industry experience and have taught thousands of entrepreneurs how to stand out and find success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eLucy Werner is the founder of The Wern, a boutique consultancy for publicity \u0026amp; design. She has 17-years publicity experience both inhouse and for some of London's top agencies. In May 2021, she created HypeYourself.com an online DIY PR \u0026amp; brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet. \u003c\/p\u003e\u003cp\u003eShe has worked with hundreds of creative entrepreneurs and teaches on all things publicity for spaces such as Cass Business School, Hatch Enterprise, UAL, Courier magazine and Second Home.\u003c\/p\u003e\u003cp\u003e Hadrien Chatelet is Creative Director of The Wern, a PR \u0026amp; design business for small business. As well as launching the strategic branding and design arm of the agency, he is developing a range of FREE tools, DIY products and one-to-one coaching.\u003c\/p\u003e\u003cp\u003eFrom literally being caught red-handed and commissioned on the spot to create street art for (Agnes-B) a fashion brand in France, to cutting his teeth in London as a junior designer for a wallpaper company. Hadrien has a wealth of experience across the design, art and branding world. His most recent role saw him build and manage the creative department for the European Marketing division of Endeavor. \u003cbr\u003eHadrien is an advocate for shared parental leave and his desire to share the parental load is a contributing factor to him becoming a co-founder with his partner. They work from a garden office in Hackney. When not making things beautiful visually he also bends your ear with French electro\/techno mixes under his DJ alter ego Kiki With Love.\u003c\/p\u003e\u003cbr\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":50520578195730,"sku":"9781788602730","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9e902724-6f93-46f3-80ba-fcfb670ba075.jpg?v=1731086895","url":"https:\/\/surprise-castle.myshopify.com\/products\/brand-yourself-a-no-nonsense-brand-toolkit-for-small-businesses-9781788602730","provider":"Surprise Castle","version":"1.0","type":"link"}