{"product_id":"brand-sense-sensory-secrets-behind-the-stuff-we-buy-9781439172018","title":"Brand Sense: Sensory Secrets Behind the Stuff We Buy","description":"\u003cb\u003eThe definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDid you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing \"new car\" aroma? Or that Kellogg's trademarked \"crunch\" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescaf? freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie \u0026amp; Fitch jeans not by their look or cut but by their fragrance? \u003cp\u003e\u003c\/p\u003eIn perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. \u003cp\u003e\u003c\/p\u003eAn expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMartin Lindstrom\u003c\/b\u003e is a \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author, the CEO and Chairman of the Lindstrom company and the Chairman of Buyology, Inc. (New York) and BRAND Sense agency (London). In 2009, he was recognised by \u003ci\u003eTime\u003c\/i\u003e magazine as one of the world's most influential people. Lindstrom is an advisor to Fortune 100 companies including the McDonald's Corporation, Nestlé, American Express, Microsoft Corporation, The Walt Disney Company and GlaxoSmithKline. \u003cp\u003e\u003c\/p\u003eLindstrom speaks to a global audience of close to a million people every year. He has been featured in \u003ci\u003eWall Street Journal\u003c\/i\u003e, \u003ci\u003eNewsweek\u003c\/i\u003e, \u003ci\u003eTime\u003c\/i\u003e, \u003ci\u003eThe Economist\u003c\/i\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eBusinessWeek\u003c\/i\u003e, and \u003ci\u003eThe Washington Post \u003c\/i\u003eand featured on NBC's \u003ci\u003eToday\u003c\/i\u003e show, ABC News, CNN, CBS, Bloomberg, FOX, Discovery and BBC. His book, \u003ci\u003eBRAND sense\u003c\/i\u003e, was acclaimed by the \u003ci\u003eWall Street Journal\u003c\/i\u003e as one of the five best marketing books ever published. \u003cp\u003e\u003c\/p\u003eHis more recent book \u003ci\u003eBuyology\u003c\/i\u003e was voted \"pick of the year\" by \u003ci\u003eUSA Today\u003c\/i\u003e and reached 10 out of the top 10 best-seller lists in the U.S. and worldwide during 2008 and 2009. His five books on branding have been translated into more than thirty languages and published in more than 60 countries worldwide. Visit MartinLindstrom.com to learn more. \u003cp\u003e\u003c\/p\u003e\u003cb\u003ePhilip Kotler\u003c\/b\u003e is the S.C. Johnson \u0026amp; Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as \"the world's foremost expert on the strategic practice of marketing.\" Dr. Kotler is currently one of Kotler Marketing Group's several consultants. \u003cp\u003e\u003c\/p\u003eHe is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: \u003ci\u003eMarketing Management\u003c\/i\u003e, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: \u003ci\u003ePrinciples of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism;\u003c\/i\u003e and \u003ci\u003eThe Marketing of Nations.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eDr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.\u003cbr\u003e","brand":"Free Press","offers":[{"title":"Default Title","offer_id":50719172886802,"sku":"9781439172018","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5b109fa8-9070-47d2-b046-bdf3390db681.jpg?v=1734661054","url":"https:\/\/surprise-castle.myshopify.com\/products\/brand-sense-sensory-secrets-behind-the-stuff-we-buy-9781439172018","provider":"Surprise Castle","version":"1.0","type":"link"}