{"product_id":"brand-portfolio-strategy-creating-relevance-differentiation-energy-leverage-and-clarity-9781982146528","title":"Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity","description":"\u003cb\u003eIn this long-awaited book from the world's premier brand expert and author of the seminal work \u003ci\u003eBuilding Strong Brands, \u003c\/i\u003e David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eBuilding on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. \u003cp\u003e\u003c\/p\u003eRenowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. \u003ci\u003eBrand Portfolio Strategy\u003c\/i\u003e is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eAaker, David A.:\u003c\/i\u003e\u003c\/b\u003e - David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including \u003ci\u003eStrategic Market Management\u003c\/i\u003e, \u003ci\u003eManaging Brand Equity\u003c\/i\u003e, \u003ci\u003e Building Strong Brands\u003c\/i\u003e, and \u003ci\u003eBrand Leadership\u003c\/i\u003e (coauthored with Eric Joachimsthaler).","brand":"Free Press","offers":[{"title":"Default Title","offer_id":50557320724754,"sku":"9781982146528","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_220f9cd2-8095-45be-9f11-7860f3e922ac.jpg?v=1731778877","url":"https:\/\/surprise-castle.myshopify.com\/products\/brand-portfolio-strategy-creating-relevance-differentiation-energy-leverage-and-clarity-9781982146528","provider":"Surprise Castle","version":"1.0","type":"link"}