{"product_id":"brand-is-destiny-the-ultimate-bottom-line-9780974501741","title":"Brand Is Destiny: The Ultimate Bottom Line","description":"\u003cp\u003eWritten for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction --\u003cem\u003e and is, therefore, its destiny and ultimate bottom line\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eCEOs and entrepreneurs will learn why: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eSears went from leader to loser\u003c\/li\u003e \u003cli\u003eIBM's revenues shrank 19 quarters in a row\u003c\/li\u003e \u003cli\u003eApple's new spaceship HQ will kill its brand\u003c\/li\u003e \u003cli\u003eUnions impede the success of value-based healthcare\u003c\/li\u003e \u003cli\u003ePolitical correctness is a brand-killer\u003c\/li\u003e \u003cli\u003eBeauty is not in the eye of the beholder\u003c\/li\u003e \u003cli\u003eTrump almost lost the election\u003c\/li\u003e \u003cli\u003eSuper Bowl advertising is a total waste of money\u003c\/li\u003e \u003cli\u003eMillennials are bad for business.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAny chief executive who ignores or dismisses my advice in \u003cem\u003eBrand Is Destiny\u003c\/em\u003e will subject his or her company to a journey of aimless drifting and eventual crashing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eRudov, Marc H.:\u003c\/i\u003e\u003c\/b\u003e - Marc Rudov is a branding advisor to CEOs, author of \"Be Unique or Be Ignored: The CEO's Guide to Branding\" and numerous articles, and a media commentator. He's headed marketing organizations in both large and small companies. Rudov is known worldwide as an independent thinker and thought-leader, unfazed by political correctness and technological correctness. Mr. Rudov rails against industry, product, and technology jargon, and teaches his clients-from various industries-to escape their comfort zones to stand out, to be unique. He counsels CEOs that, if they fail to lead and enforce their branding initiatives, they will create \"entroprises,\" imperil their destinies, and, consequently, squash their bottom lines. Rudov earned his engineering degree from the University of Pittsburgh and his MBA from Boston University. Marc Rudov is available for radio \u0026amp; TV appearances, debates, speaking engagements, and, of course, new clients. Find him at MarcRudov.com.","brand":"MHR Enterprises","offers":[{"title":"Default Title","offer_id":50846820335890,"sku":"9780974501741","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f10b2d53-b817-4983-b9b4-d0a580e84df1.jpg?v=1737366461","url":"https:\/\/surprise-castle.myshopify.com\/products\/brand-is-destiny-the-ultimate-bottom-line-9780974501741","provider":"Surprise Castle","version":"1.0","type":"link"}