{"product_id":"brand-aid-taking-control-of-your-reputation-before-everyone-else-does-9780735205413","title":"Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does","description":"\u003cb\u003eNow in paperback: Hands-on strategies for creating and protecting your personal brand (yes, you have one) \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThink branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand - a personal brand, how others see us - which is shaped by what we do, say, write, and otherwise present ourselves to others. \u003cp\u003e\u003c\/p\u003eWe can't fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don't even try. That is, we don't take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBRAND AID\u003c\/b\u003e isn't a book about manipulating others, putting on airs, or saying things you don't really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else. \u003cp\u003e\u003c\/p\u003eUsing clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today's competitive and interconnected world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eLarry G. Linne \u003c\/b\u003eis the CEO\/president of Sitkins International and Intellectual Innovations. \u003cp\u003e\u003c\/p\u003e\u003cb\u003ePatrick Sitkins\u003c\/b\u003e is a partner and managing director at SiliconCloud, which is a leading global digital marketing firm.\u003cbr\u003e","brand":"Penguin Adult Hc\/Tr","offers":[{"title":"Default Title","offer_id":50327629005074,"sku":"9780735205413","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e06b479e-5a18-4070-99fe-73aea8bc5d7c.jpg?v=1727717476","url":"https:\/\/surprise-castle.myshopify.com\/products\/brand-aid-taking-control-of-your-reputation-before-everyone-else-does-9780735205413","provider":"Surprise Castle","version":"1.0","type":"link"}