{"product_id":"brains-on-fire-igniting-powerful-sustainable-word-of-mouth-movements-9780470614181","title":"Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements","description":"\u003cp\u003e\u003cb\u003eDevelop and harness a powerful, sustainable word-of-mouth movement\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing \"campaign\" mentality.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBrains on Fire\u003c\/i\u003e offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop and harness a powerful, sustainable, word-of-mouth movement\u003c\/li\u003e \u003cli\u003eDescribes 10 lessons to master and create a powerful, sustainable movement\u003c\/li\u003e \u003cli\u003eThe Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eRobbin Phillips\u003c\/b\u003e, \u003cb\u003eGreg Cordell\u003c\/b\u003e, and \u003cb\u003eGeno Church\u003c\/b\u003e work together at the word-of-mouth marketing and identity company Brains on Fire. Along with others on the Brains on Fire team, they evangelize around the globe about embracing and elevating the passions of your customers. They conduct speaking engagements, events, workshops, and blogs to help companies and organizations ignite movements. Unbridled by traditional marketing mindsets, they also practice what they preach, partnering with some of the most courageous clients on the planet.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSpike Jones\u003c\/b\u003e is a writer and editor who gave the Brains on Fire message one voice. You can find him at askspike.com.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50324760068370,"sku":"9780470614181","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_430f607c-337b-45c4-8e7a-6642eb85aeec.jpg?v=1727672875","url":"https:\/\/surprise-castle.myshopify.com\/products\/brains-on-fire-igniting-powerful-sustainable-word-of-mouth-movements-9780470614181","provider":"Surprise Castle","version":"1.0","type":"link"}