{"product_id":"brainjacking-the-science-of-influence-and-manipulation-9781837731503","title":"Brainjacking: The Science of Influence and Manipulation","description":"Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behavior and beliefs.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBrian Clegg is a popular science writer whose\u003ci\u003e Dice World\u003c\/i\u003e and \u003ci\u003eA Brief History of Infinity\u003c\/i\u003e were both longlisted for the Royal Society Prize for Science Books. He has written for publications including Nature, The Times and BBC Focus.\u003cbr\u003e","brand":"Icon Books","offers":[{"title":"Default Title","offer_id":51453712728338,"sku":"9781837731503","price":23.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bc41d270-fd02-4175-a12c-19ba47d361b7.jpg?v=1751978801","url":"https:\/\/surprise-castle.myshopify.com\/products\/brainjacking-the-science-of-influence-and-manipulation-9781837731503","provider":"Surprise Castle","version":"1.0","type":"link"}