{"product_id":"book-yourself-solid-the-fastest-easiest-and-most-reliable-system-for-getting-more-clients-than-you-can-handle-even-if-you-hate-marketing-9781119431220","title":"Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing","description":"\u003cb\u003eKick off the cycle of success with serious self-promotion that works\u003c\/b\u003e \u003cp\u003e\u003ci\u003eBook Yourself Solid\u003c\/i\u003e is a handbook for self-promotion that translates into results. We tend to think of \"busy\" as the equivalent of \"successful\"--but that's not always the case. The key lies in \u003ci\u003ewhat you're busy doing\u003c\/i\u003e. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills--you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would \u003ci\u003elike\u003c\/i\u003e them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field--and keep the business coming in long-term. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBook Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006.\u003c\/i\u003e This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBuild a solid foundation for a stellar public image\u003c\/li\u003e \u003cli\u003eEnhance your reputation for trust and credibility\u003c\/li\u003e \u003cli\u003ePerfect your pitch and pricing to attract higher-caliber clients\u003c\/li\u003e \u003cli\u003eAdopt the six core strategies that will keep you booked solid\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSpending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. \u003ci\u003eBook Yourself Solid\u003c\/i\u003e shows you how to kick off this cycle of success, and maintain it for the long term.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMICHAEL PORT\u003c\/b\u003e is a small business expert and celebrated public speaking coach, host of the \u003ci\u003eSteal the Show\u003c\/i\u003e podcast, and the \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author of six books, including \u003ci\u003eSteal the Show, Beyond Booked Solid, Book Yourself Solid ILLUSTRATED, The Contrarian Effect\u003c\/i\u003e, and \u003ci\u003eThe Think Big Manifesto\u003c\/i\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50492379562258,"sku":"9781119431220","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_76670919-f75b-4234-b3e1-8270551c73ac.jpg?v=1730586521","url":"https:\/\/surprise-castle.myshopify.com\/products\/book-yourself-solid-the-fastest-easiest-and-most-reliable-system-for-getting-more-clients-than-you-can-handle-even-if-you-hate-marketing-9781119431220","provider":"Surprise Castle","version":"1.0","type":"link"}