{"product_id":"blue-ocean-strategy-beyond-disruption-collection-2-books-9781647829674","title":"Blue Ocean Strategy + Beyond Disruption Collection (2 Books)","description":"\u003cp\u003e\u003cb\u003eThe two landmark books, \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e and \u003ci\u003eBeyond Disruption\u003c\/i\u003e, that together challenge everything you thought you knew about winning the future.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThese two iconic books, \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e and \u003ci\u003eBeyond Disruption\u003c\/i\u003e, together changed how the world thinks about strategy and innovation. \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers--in untapped new market spaces free of competition. Just as \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e redefines the essence of strategy, \u003ci\u003eBeyond Disruption\u003c\/i\u003e redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eW. Chan Kim\u003c\/b\u003e and \u003cb\u003eRenée Mauborgne\u003c\/b\u003e are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4-million-copy global bestseller \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, which is recognized as one of the most iconic and impactful strategy books ever written, and the \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eWall Street Journal\u003c\/i\u003e, \u003ci\u003eUSA Today\u003c\/i\u003e, \u003ci\u003eLos Angeles Times\u003c\/i\u003e bestseller, \u003ci\u003eBlue Ocean Shift\u003c\/i\u003e. \u003ci\u003eBeyond Disruption\u003c\/i\u003e, their latest book, is hailed as an instant business classic. They were named the most influential management thinkers in the world by Thinkers 50.\u003c\/p\u003e\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50621276717330,"sku":"9781647829674","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3871ba28-6d25-40b5-b4cb-aa96a405d5c0.jpg?v=1732584099","url":"https:\/\/surprise-castle.myshopify.com\/products\/blue-ocean-strategy-beyond-disruption-collection-2-books-9781647829674","provider":"Surprise Castle","version":"1.0","type":"link"}