{"product_id":"blood-in-the-cage-mixed-martial-arts-pat-miletich-and-the-furious-rise-of-the-ufc-9780547247793","title":"Blood in the Cage: Mixed Martial Arts, Pat Miletich, and the Furious Rise of the UFC","description":"\u003cp\u003eBased on unique access to the Ultimate Fighting Championship (UFC) and its rival organizations, \u003cem\u003eBlood in the Cage\u003c\/em\u003e peers through the chain-link Octagon into the frighteningly seductive world of mixed martial arts, which has exploded in popularity despite resistance. Wertheim focuses on Pat Miletich, who runs the most famous MMA training school in the world. Single-handedly Miletich has transformed a gritty town on the Mississippi into an unlikely hotbed for his sport. He has also transformed many an average Joe into a walking weapon of destruction.\u003c\/p\u003e\u003cp\u003eWertheim intertwines Miletich's own life story, by turns tragic and triumphant, with the larger story of the unholy rise of the UFC, from its controversial, back alley roots to the fastest-growing sports enterprise in America. \u003cem\u003eBlood in the Cage\u003c\/em\u003e takes readers behind the scenes, right down to the mat, from a punch in the kidney to the ping of the cash register, as Wertheim brilliantly exposes the no-holds-barred reality of the blood sport for a new generation.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eWertheim, L. Jon:\u003c\/i\u003e\u003c\/b\u003e - L. JON WERTHEIM is an executive editor at \u003ci\u003eSports Illustrated\u003c\/i\u003e and the author of several books, including \u003ci\u003eBlood in the Cage, \u003c\/i\u003e a chronicle of the rise of mixed martial arts, and \u003ci\u003eRunning the Table, \u003c\/i\u003e about a bipolar pool hustler named Kid Delicious. His work has been featured in \u003ci\u003eThe Best American Sports Writing\u003c\/i\u003e numerous times.","brand":"Houghton Mifflin","offers":[{"title":"Default Title","offer_id":50325214560530,"sku":"9780547247793","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_69bd04c6-03b9-47f5-93fc-98acac40df08.jpg?v=1727683160","url":"https:\/\/surprise-castle.myshopify.com\/products\/blood-in-the-cage-mixed-martial-arts-pat-miletich-and-the-furious-rise-of-the-ufc-9780547247793","provider":"Surprise Castle","version":"1.0","type":"link"}