{"product_id":"blood-and-whiskey-the-life-and-times-of-jack-daniel-9780471273929","title":"Blood and Whiskey: The Life and Times of Jack Daniel","description":"\u003cp\u003e\u003cb\u003eThe first-ever biography of the man who created America's most famous whiskey\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBorn in Lynchburg, Tennessee, in 1850, Jack Daniel became a legendary moonshiner at age 15 before launching a legitimate distillery ten years later. By the time he died in 1911, he was an American legend-and his Old No. 7 Tennessee sipping whiskey was an international sensation, the winner of gold medals at the St. Louis World's Fair and the Liege International Exposition in Belgium. Blood and Whiskey captures Daniel's indomitable rise in the rough-edged world of the nineteenth-century whiskey trade-and shows how his commitment to quality (his whiskey was always charcoal-filtered) and his flair for marketing and packaging (he launched his distinctive square bottle in 189-5) helped create one of America's most venerable and recognizable brands.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePETER KRASS\u003c\/b\u003e is the author of \u003ci\u003eCarnegie\u003c\/i\u003e (Wiley), cited by Barron's as the \"definitive\" biography and selected by \u003ci\u003eLibrary Journal\u003c\/i\u003e as one of the best biography\/business books of 2002. His other books include \u003ci\u003eThe Book of Business Wisdom\u003c\/i\u003e, \u003ci\u003eThe Book of Leadership Wisdom\u003c\/i\u003e, and \u003ci\u003eThe Book of Investing Wisdom\u003c\/i\u003e, all available from Wiley.\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50630324191506,"sku":"9780471273929","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_810c8479-36f8-41de-9980-95b880c9ec08.jpg?v=1732749739","url":"https:\/\/surprise-castle.myshopify.com\/products\/blood-and-whiskey-the-life-and-times-of-jack-daniel-9780471273929","provider":"Surprise Castle","version":"1.0","type":"link"}