{"product_id":"blockchain-babel-the-crypto-craze-and-the-challenge-to-business-9780749484163","title":"Blockchain Babel: The Crypto Craze and the Challenge to Business","description":"\u003cp\u003e\u003cb\u003eWINNER: \u003c\/b\u003e Independent Press Award 2020 - Technology Category \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBlockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and credit card companies fret that bitcoin entrepreneurs could cast a pall over their core business. Whatever the position of blockchain, many voices are shouting from different angles, creating a cacophony of confusion including tech-evangelists, anarcho-libertarians and industry experts. But while everybody in IT and banking seems to have an opinion on the blockchain, there is little systematic research, no strategic analysis. \u003cb\u003e\u003ci\u003eBlockchain Babel\u003c\/i\u003e\u003c\/b\u003e is the ultimate guide to the most disruptive technology to have entered the finance industry in recent years. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBlockchain Babel\u003c\/i\u003e \u003c\/b\u003elooks at blockchain alongside innovation diffusion, competitive dynamics and management strategy. Shortlisted as one of the three best business book proposals by McKinsey and the \u003ci\u003eFinancial Times\u003c\/i\u003e for the Bracken Bower Prize in 2016, this is a must-read for business leaders and aspiring leaders wanting to grasp blockchain and put it into context and understand the practical implications it may have.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIgor Pejic\u003c\/b\u003e is the Head of Marketing at BNP Paribas PF AT, part of Europe's largest banking group. A former business journalist, the author regularly comments on payments, transactions and the blockchain in the media. He was voted by McKinsey and \u003ci\u003eThe Financial Times\u003c\/i\u003e as one of three finalists in the Bracken Bower Prize with his work on blockchain in 2016, which has resulted in this book.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50327823581458,"sku":"9780749484163","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_72278e35-7a4c-45b9-8d6b-994f8ec9bd98.jpg?v=1727721324","url":"https:\/\/surprise-castle.myshopify.com\/products\/blockchain-babel-the-crypto-craze-and-the-challenge-to-business-9780749484163","provider":"Surprise Castle","version":"1.0","type":"link"}