{"product_id":"black-business-secrets-500-tips-strategies-and-resources-for-the-african-american-entrepreneur-9781401929541","title":"Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur","description":"\"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?\" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you're a weekend entrepreneur or a career-changing professional, Lee's motto--\"don't be a worrier, be a warrior\"--applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company--known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com--helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony's 2010 Young Entrepreneurs list.\u003cbr\u003e","brand":"Hay House","offers":[{"title":"Default Title","offer_id":50520386502930,"sku":"9781401929541","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1e8581e2-4ddc-4121-b0ef-b4cee6cf24a4.jpg?v=1731082387","url":"https:\/\/surprise-castle.myshopify.com\/products\/black-business-secrets-500-tips-strategies-and-resources-for-the-african-american-entrepreneur-9781401929541","provider":"Surprise Castle","version":"1.0","type":"link"}