{"product_id":"bit-by-bit-social-research-in-the-digital-age-9780691158648","title":"Bit by Bit: Social Research in the Digital Age","description":"\u003cp\u003e\u003cb\u003eAn innovative and accessible guide to doing social research in the digital age\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. \u003ci\u003eBit by Bit\u003c\/i\u003e is the key to unlocking these powerful methods--a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eBit by Bit\u003c\/i\u003e is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout and also lays out a principles-based approach to handling ethical challenges. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eBit by Bit\u003c\/i\u003e is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies.\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eIllustrates important ideas with examples of outstanding research\u003c\/li\u003e\n\u003cli\u003eCombines ideas from social science and data science in an accessible style and without jargon\u003c\/li\u003e\n\u003cli\u003eGoes beyond the analysis of \"found\" data to discuss the collection of \"designed\" data such as surveys, experiments, and mass collaboration\u003c\/li\u003e\n\u003cli\u003eFeatures an entire chapter on ethics\u003c\/li\u003e\n\u003cli\u003eIncludes extensive suggestions for further reading and activities for the classroom or self-study\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMatthew J. Salganik\u003c\/b\u003e is professor of sociology at Princeton University, where he is also affiliated with the Center for Information Technology Policy and the Center for Statistics and Machine Learning. His research has been funded by Microsoft, Facebook, and Google, and has been featured on NPR and in such publications as the \u003ci\u003eNew Yorker\u003c\/i\u003e, the \u003ci\u003eNew York Times\u003c\/i\u003e, and the \u003ci\u003eWall Street Journal\u003c\/i\u003e.\u003cbr\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":50503681016082,"sku":"9780691158648","price":63.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d75f71a3-b07f-4bd8-8eea-ed6aa0ae27ab.jpg?v=1730795523","url":"https:\/\/surprise-castle.myshopify.com\/products\/bit-by-bit-social-research-in-the-digital-age-9780691158648","provider":"Surprise Castle","version":"1.0","type":"link"}