{"product_id":"big-mind-how-collective-intelligence-can-change-our-world-9780691170794","title":"Big Mind: How Collective Intelligence Can Change Our World","description":"\u003cp\u003eA new field of collective intelligence has emerged in the last few years, prompted by a wave of digital technologies that make it possible for organizations and societies to think at large scale. This \"bigger mind\"-human and machine capabilities working together-has the potential to solve the great challenges of our time. So why do smart technologies not automatically lead to smart results? Gathering insights from diverse fields, including philosophy, computer science, and biology, \u003ci\u003eBig Mind\u003c\/i\u003e reveals how collective intelligence can guide corporations, governments, universities, and societies to make the most of human brains and digital technologies. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eGeoff Mulgan explores how collective intelligence has to be consciously organized and orchestrated in order to harness its powers. He looks at recent experiments mobilizing millions of people to solve problems, and at groundbreaking technology like Google Maps and Dove satellites. He also considers why organizations full of smart people and machines can make foolish mistakes-from investment banks losing billions to intelligence agencies misjudging geopolitical events-and shows how to avoid them. \u003cp\u003e\u003c\/p\u003eHighlighting differences between environments that stimulate intelligence and those that blunt it, Mulgan shows how human and machine intelligence could solve challenges in business, climate change, democracy, and public health. But for that to happen we'll need radically new professions, institutions, and ways of thinking. \u003cp\u003e\u003c\/p\u003eInformed by the latest work on data, web platforms, and artificial intelligence, \u003ci\u003eBig Mind\u003c\/i\u003e shows how collective intelligence could help us survive and thrive.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGeoff Mulgan\u003c\/b\u003e is professor of collective intelligence, public policy, and social innovation at University College London, and a senior visiting scholar at Harvard University's Ash Center. He was the founder of the think tank Demos and director of the Prime Minister's Strategy Unit and head of policy under Tony Blair. His books include \u003ci\u003eThe Locust and the Bee\u003c\/i\u003e (Princeton) and \u003ci\u003eGood and Bad Power\u003c\/i\u003e (Penguin).\u003cbr\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":50844953641234,"sku":"9780691170794","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7056a194-7c71-42d1-b5b5-bc21c53d02d2.jpg?v=1737337482","url":"https:\/\/surprise-castle.myshopify.com\/products\/big-mind-how-collective-intelligence-can-change-our-world-9780691170794","provider":"Surprise Castle","version":"1.0","type":"link"}