{"product_id":"big-data-understanding-how-data-powers-big-business-9781118739570","title":"Big Data: Understanding How Data Powers Big Business","description":"\u003cp\u003e\u003cb\u003eLeverage big data to add value to your business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSocial media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. \u003ci\u003eBig Data: Understanding How Data Powers Big Business\u003c\/i\u003e is a complete how-to guide to leveraging big data to drive business value.\u003c\/p\u003e \u003cp\u003eFull of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows how to decompose current business strategies in order to link big data initiatives to the organization's value creation processes\u003c\/li\u003e \u003cli\u003eExplores different value creation processes and models\u003c\/li\u003e \u003cli\u003eExplains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles\u003c\/li\u003e \u003cli\u003eProvides methodology worksheets and exercises so readers can apply techniques\u003c\/li\u003e \u003cli\u003eIncludes real-world examples from a variety of organizations leveraging big data\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBig Data: Understanding How Data Powers Big Business\u003c\/i\u003e is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBill Schmarzo\u003c\/b\u003e is the Chief Technology Officer for EMC Global Services' Enterprise Information Management \u0026amp; Analytics service line. Nicknamed the Dean of Big Data, he is responsible for setting strategy for EMC's big data consulting business. He created the Business Benefits Analysis methodology and has served on the faculty of The Data Warehouse Institute.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50626796454162,"sku":"9781118739570","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fa47d569-da8f-483c-8aa8-c230ac4529e6.jpg?v=1732670001","url":"https:\/\/surprise-castle.myshopify.com\/products\/big-data-understanding-how-data-powers-big-business-9781118739570","provider":"Surprise Castle","version":"1.0","type":"link"}