{"product_id":"big-data-for-small-business-for-dummies-9781119027034","title":"Big Data for Small Business for Dummies","description":"\u003cb\u003eCapitalise on big data to add value to your small business\u003c\/b\u003e \u003cp\u003eWritten by bestselling author and big data expert Bernard Marr, \u003ci\u003eBig Data For Small Business For Dummies\u003c\/i\u003e helps you understand what big data actually is--and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. \u003c\/p\u003e\u003cp\u003eBusiness data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eShows you how to use big data to make sense of user activity on social networks and customer transactions\u003c\/li\u003e \u003cli\u003eDemonstrates how to capture, store, search, share, analyse and visualise analytics\u003c\/li\u003e \u003cli\u003eHelps you turn your data into actionable insights\u003c\/li\u003e \u003cli\u003eExplains how to use big data to your advantage in order to transform your small business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're a small business owner or employee, \u003ci\u003eBig Data For Small Business For Dummies\u003c\/i\u003e helps you harness the hottest commodity on the market today in order to take your company to new heights.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBernard Marr\u003c\/b\u003e helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher.\u003cbr\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50332480110866,"sku":"9781119027034","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ab90952d-0a34-43d7-af27-797a4864b714.jpg?v=1727838454","url":"https:\/\/surprise-castle.myshopify.com\/products\/big-data-for-small-business-for-dummies-9781119027034","provider":"Surprise Castle","version":"1.0","type":"link"}