{"product_id":"big-data-big-design-why-designers-should-care-about-artificial-intelligence-9781616899158","title":"Big Data Big Design: Why Designers Should Care about Artificial Intelligence","description":"\u003cb\u003e\u003ci\u003eBig Data, Big Design\u003c\/i\u003e provides designers with the tools they need to harness the potential of machine learning and put it to use for good through thoughtful, human-centered, intentional design.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eEnter the world of Machine Learning (ML) and Artificial Intelligence (AI) through a design lens in this thoughtful handbook of practical skills, technical knowledge, interviews, essays, and theory, written specifically for designers. Gain an understanding of the design opportunities and design biases that arise when using predictive algorithms. Learn how to place design principles and cultural context at the heart of AI and ML through real-life case studies and examples. This portable, accessible guide will give beginners and more advanced AI and ML users the confidence to make reasoned, thoughtful decisions when implementing ML design solutions.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eHelen Armstrong is a professor of graphic design at North Carolina State University in Raleigh, North Carolina. Her previous books include \u003ci\u003eGraphic Design Theory, Digital Design Theory\u003c\/i\u003e, and \u003ci\u003eParticipate\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eKeetra Dean Dixon is a designer, former professor at RISD, and winner of a US Presidential Award with a permanent design collection at SFMOMA, based on the East Coast and rural Alaska.\u003cbr\u003e","brand":"Princeton Architectural Press","offers":[{"title":"Default Title","offer_id":50445088948498,"sku":"9781616899158","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_16b78d9a-1cea-4367-a31e-0453fd595d4d.jpg?v=1729695433","url":"https:\/\/surprise-castle.myshopify.com\/products\/big-data-big-design-why-designers-should-care-about-artificial-intelligence-9781616899158","provider":"Surprise Castle","version":"1.0","type":"link"}