{"product_id":"big-data-analytics-sas-9781118147597","title":"Big Data Analytics (SAS)","description":"\u003cb\u003eUnique insights to implement big data analytics and reap big returns to your bottom line\u003c\/b\u003e \u003cp\u003eFocusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in \u003ci\u003eBig Data Analytics\u003c\/i\u003e. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReveals big data analytics as the next wave for businesses looking for competitive advantage\u003c\/li\u003e \u003cli\u003eTakes an in-depth look at the financial value of big data analytics\u003c\/li\u003e \u003cli\u003eOffers tools and best practices for working with big data\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOnce the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, \u003ci\u003eBig Data Analytics\u003c\/i\u003e shows how you can leverage big data into a key component in your business's growth strategy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFRANK J. OHLHORST\u003c\/b\u003e is an award-winning technology journalist, professional speaker, and IT business consultant with over twenty-five years of experience in the technology arena. He has written for several leading technology publications, speaks at many industry conferences, and has several industry certifications.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50925245399314,"sku":"9781118147597","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_089471d3-4d46-4d1b-a013-a3be5fb982dc.jpg?v=1738975816","url":"https:\/\/surprise-castle.myshopify.com\/products\/big-data-analytics-sas-9781118147597","provider":"Surprise Castle","version":"1.0","type":"link"}