{"product_id":"beyond-sticky-get-off-the-commodity-hamster-wheel-and-create-a-bank-brand-people-love-9781948484787","title":"Beyond Sticky: Get Off the Commodity Hamster Wheel and Create a Bank Brand People Love","description":"\u003cb\u003eFor every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThis book is filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky bank brand of the future is also built by human resources, operations, sales, and all other departments within the bank working together. With sections on branding, business development, customer experience, culture, and innovation, \u003ci\u003eBeyond Sticky\u003c\/i\u003e includes exercises to help bank executives break free from the commodity mindset and create new value offerings for their bank and its customers. \u003cp\u003e\u003c\/p\u003eThis is a must read for bankers who want to stop chasing hot money and lowball pricing and start generating goodwill and loyalty like never before. \u003ci\u003eBeyond Sticky\u003c\/i\u003e shows the way to break out of an increasingly competitive and ever-changing marketplace.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBartlett Piland, Martha:\u003c\/i\u003e\u003c\/b\u003e - She's an innovator, inventor and entrepreneur. Some call her a business personal trainer. In 1998, she founded MB Piland Advertising + Marketing. The agency has a reputation for razor sharp strategy and killer creative. Martha's forward-focused vision led to the creation of Banktastic, a branding and marketing consultancy that focuses on community banks and organizations that serve them. She's the inventor of TRANSFORMOTION(TM) in a Box, a subscription-based innovation tool. Her award-winning book Culturing Creative, was published in 2015. Martha is a highly-sought speaker and has traveled across the US and Canada--and as far as China --speaking on branding and marketing strategy, facilitating retreats, and giving motivational talks. She is widely regarded as not only a marketing industry expert but as an innovative entrepreneur and business leader. In 2017, she was inducted into the Kansas Business Hall of Fame.","brand":"Clovercroft Publishing","offers":[{"title":"Default Title","offer_id":50476524011794,"sku":"9781948484787","price":10.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e6ed96e0-af44-4310-9318-101e13a559ad.jpg?v=1730253060","url":"https:\/\/surprise-castle.myshopify.com\/products\/beyond-sticky-get-off-the-commodity-hamster-wheel-and-create-a-bank-brand-people-love-9781948484787","provider":"Surprise Castle","version":"1.0","type":"link"}