{"product_id":"beyond-se-habla-espanol-how-lawyers-win-the-hispanic-market","title":"Beyond Se Habla Español: How Lawyers Win the Hispanic Market","description":"\u003cp\u003eThe Hispanic community is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn fact, the Hispanic market consists of a vibrant, diverse group of people who encounter an equally diverse mix of legal issues in their daily lives.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLike anyone else, they want to be represented by someone who will fight for them.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf your law firm is looking to expand, your local Hispanic market offers significant opportunity, but only if you know how to reach it.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLearn how to make your firm the best, most relevant choice for the Hispanic community. Discover the most effective digital strategies for reaching this target audience while avoiding your competitors' mistakes.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBeyond Se Habla Español provides all the insights you need to build a cost-effective, revenue-generating, competitor-proof marketing strategy for the modern American law firm.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLevy, Liel:\u003c\/i\u003e\u003c\/b\u003e - Liel Levy, Head of Partnerships at Nanato Media, is also the co-host of In Camera Podcast, a weekly podcast dedicated to legal marketing. He has conducted several workshops at Google Austin as part of the Google Digital Coaches program, which helps local Hispanic and Black small-business owners leverage the power of Google and digital platforms.\u003cb\u003e\u003ci\u003eFragkouli, Natalie:\u003c\/i\u003e\u003c\/b\u003e - Natalie Fragkouli, Head of Digital at Nanato Media, is a former corporate strategy and business marketing lecturer at the University of West London in the UK. With over ten years of experience in legal marketing, building and managing in-house teams, Natalie is a frequent guest at conferences like Google Marketing Live, an invitation-only gathering for top Google Ads experts.","brand":"Houndstooth Press","offers":[{"title":"Default Title","offer_id":50862184956178,"sku":"9781544521671","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b92075bb-0794-43ea-b306-222d7039434e.jpg?v=1737616076","url":"https:\/\/surprise-castle.myshopify.com\/products\/beyond-se-habla-espanol-how-lawyers-win-the-hispanic-market","provider":"Surprise Castle","version":"1.0","type":"link"}