{"product_id":"beyond-book-sales-the-complete-guide-to-raising-real-money-for-your-library-9781555709129","title":"Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library","description":"Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs\u003cbr\u003e","brand":"ALA Neal-Schuman","offers":[{"title":"Default Title","offer_id":51812612505874,"sku":"9781555709129","price":82.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f0813d6a-5627-4ba2-9e94-5297c0d3c510.jpg?v=1766492503","url":"https:\/\/surprise-castle.myshopify.com\/products\/beyond-book-sales-the-complete-guide-to-raising-real-money-for-your-library-9781555709129","provider":"Surprise Castle","version":"1.0","type":"link"}