{"product_id":"better-powerpoint-r-quick-fixes-based-on-how-your-audience-thinks-9780195376753","title":"Better PowerPoint (R): Quick Fixes Based on How Your Audience Thinks","description":"Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, \u003cem\u003eBetter PowerPoint\u003c\/em\u003e gives you quick steps to improve one you already have. \u003cbr\u003e BL 8 key rules that are easy to remember and use \u003cbr\u003e BL Clear principles about how to design effective slides based on well-established scientific data \u003cbr\u003e BL Quick steps to sharpen and strengthen your presentation \u003cbr\u003e BL Easy-to-use checklists guide you through each aspect of your presentation \u003cbr\u003e BL Chapters are structured to help you prioritize the most effective edits \u003cbr\u003e BL Memorable examples and illustrations to show what works, and what doesn't \u003cbr\u003e BL Lessons in what to fix can also help you create better first drafts faster. \u003cbr\u003e If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003eStephen M. Kosslyn\u003c\/strong\u003e is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include \u003cem\u003eClear and to the Point\u003c\/em\u003e, \u003cem\u003e Image and Mind\u003c\/em\u003e, \u003cem\u003eWet Mind: The New Cognitive Neuroscience\u003c\/em\u003e (with Koenig), and \u003cem\u003ePsychology: The Brain, the Person, the World\u003c\/em\u003e (with Rosenberg)\u003cbr\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":50409920626962,"sku":"9780195376753","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c1545aa1-8f42-4fdb-bb09-8c2ca69b741e.jpg?v=1729295538","url":"https:\/\/surprise-castle.myshopify.com\/products\/better-powerpoint-r-quick-fixes-based-on-how-your-audience-thinks-9780195376753","provider":"Surprise Castle","version":"1.0","type":"link"}