{"product_id":"better-business-how-the-b-corp-movement-is-remaking-capitalism-9780300261455","title":"Better Business: How the B Corp Movement Is Remaking Capitalism","description":"\u003cb\u003eA compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone's future--\"a valuable guide to an important force\" (\u003ci\u003eFinancial Times\u003c\/i\u003e)\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"An important blueprint for how businesses can and should be both successful and a force for good.\"--Rose Marcario, President and CEO, Patagonia\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"\u003ci\u003eBetter Business\u003c\/i\u003e is the book to read if you want to put values and purpose at the center of your company. It's an inspiring book with great insights to share.\"--Jerry Greenfield, co-founder, Ben \u0026amp; Jerry's\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eGold Medalist in the Business Ethics category, 2021 Axiom Business Book Awards and longlisted for the 2020 Porchlight Business Book Awards\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form--the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement's founders and leading figures, Marquis's book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eChristopher Marquis\u003c\/b\u003e is the Samuel C. Johnson Professor in Global Sustainable Enterprise and Professor of Management at Cornell University.\u003cbr\u003e","brand":"Yale University Press","offers":[{"title":"Default Title","offer_id":50901428601106,"sku":"9780300261455","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_09f1b99c-f6d7-414d-a5bb-9989824f2f54.jpg?v=1738425766","url":"https:\/\/surprise-castle.myshopify.com\/products\/better-business-how-the-b-corp-movement-is-remaking-capitalism-9780300261455","provider":"Surprise Castle","version":"1.0","type":"link"}