{"product_id":"best-business-practices-for-photographers-third-edition-9781681982663","title":"Best Business Practices for Photographers, Third Edition","description":"\u003cp\u003e\u003cstrong\u003eFor the first time, John Harrington brings together both \u003cem\u003eBest Business Practices for Photographers\u003c\/em\u003e and \u003cem\u003eMore Best Business Practices for Photographers\u003c\/em\u003e, creating a complete and comprehensive guide for photographers starting, maintaining, and growing their business in order to achieve financial success and personal satisfaction.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe photography industry is advancing and changing more--and more quickly--than ever. Right along with changes in camera technology, photographers are witnessing shifts in the business landscape that can be a challenge to understand and navigate, whether they're just beginning their business or growing it after 25 years of shooting.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBest Business Practices for Photographers, 3rd Edition\u003c\/em\u003e, is an updated and expanded version of John Harrington's bestselling books on the topic. For the first time, Harrington brings together both \u003cem\u003eBest Business Practices for Photographers\u003c\/em\u003e and \u003cem\u003eMore Best Business Practices for Photographers\u003c\/em\u003e, creating a complete and comprehensive guide for photographers starting, maintaining, and growing their business in order to achieve financial success and personal satisfaction.\u003c\/p\u003e\u003cp\u003eIn great detail and with a friendly, conversational voice, Harrington covers all the key points of the business of professional photography, and he provides today's best practices that you need to know. This book covers: \u003c\/p\u003e\u003cul\u003e- How to establish your business (Sole Proprietor vs. LLC\/LLP vs. S Corp)\u003c\/ul\u003e\u003cul\u003e- Whether or not you need a physical, brick-and-mortar location\u003c\/ul\u003e\u003cul\u003e- The equipment you need\u003c\/ul\u003e\u003cul\u003e- Planning a shoot\u003c\/ul\u003e\u003cul\u003e- The value of internships\u003c\/ul\u003e\u003cul\u003e- Setting your fees\u003c\/ul\u003e\u003cul\u003e- Pricing your work\u003c\/ul\u003e\u003cul\u003e- Why you need insurance\u003c\/ul\u003e\u003cul\u003e- Surviving an IRS audit\u003c\/ul\u003e\u003cul\u003e- Contracts for editorial, commercial, and corporate clients, as well as weddings and rites of passage\u003c\/ul\u003e\u003cul\u003e- The art of negotiation\u003c\/ul\u003e\u003cul\u003e- How video can be incorporated into your business\u003c\/ul\u003e\u003cul\u003e- Marketing, branding, and social media\u003c\/ul\u003e\u003cul\u003e- Publishing a book of your work\u003c\/ul\u003e\u003cul\u003e- Practical finance advice and guidance, from working with accountants to setting up QuickBooks\u003c\/ul\u003e\u003cul\u003e- How to protect your work\u003c\/ul\u003e\u003cul\u003e- Releases for models, property, and more\u003c\/ul\u003e\u003cul\u003e- How to handle a breach of contract\u003c\/ul\u003e\u003cul\u003e- Licensing your work\u003c\/ul\u003e\u003cul\u003e- Digital asset management\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhether you're just starting a photography business or you're a veteran shooter looking to improve your finances, \u003cem\u003eBest Business Practices for Photographers, 3rd Edition\u003c\/em\u003e, is for you. Harrington's \u003cem\u003eBest Business Practices\u003c\/em\u003e books have long been recognized throughout the industry as \u003cem\u003ethe\u003c\/em\u003e go-to resource for photographers, and this new, complete 3rd Edition is your key to a successful career in photography.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJohn Harrington has worked for more than 25 years as an active photographer in Washington, DC, and around the world, working with both editorial and commercial clients. His successful photography business has seen income rise tenfold since he launched it. He has spoken at courses and meetings of The NPPA's Northern Short Course, The White House News Photographers Association, Smithsonian Institution, Corcoran School of Art and Design, and the American Society of Media Photographers. He is the author of the bestselling first and second editions of \u003ci\u003eBest Business Practices for Photographers\u003c\/i\u003e, as well as \u003ci\u003eMore Best Business Practices for Photographers\u003c\/i\u003e.\u003cbr\u003eEditorially, his credits have included the Associated Press, \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Washington Post\u003c\/i\u003e, \u003ci\u003eTime\u003c\/i\u003e, \u003ci\u003eNewsweek\u003c\/i\u003e, \u003ci\u003eUS News and World Report\u003c\/i\u003e, The National Geographic Society, \u003ci\u003eUSA Today\u003c\/i\u003e, \u003ci\u003ePeople\u003c\/i\u003e, MTV, and \u003ci\u003eLife\u003c\/i\u003e. For corporate and public relations clients, John has successfully placed images with the wire services (Associated Press, Reuters, Gannett, Agence France Presse, and UPI) over 300 times. Commercially, John has worked with well over half of the top fortune 50 companies, and even more of the top 500. Ad campaigns for Seimens, Coca Cola, General Motors, Bank of America, and Freddie Mac, to name a few, have been seen worldwide.\u003cbr\u003e","brand":"Rocky Nook","offers":[{"title":"Default Title","offer_id":50545057530130,"sku":"9781681982663","price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2e5e7987-4a8c-4fbd-bf31-9290540e6a4f.jpg?v=1756201247","url":"https:\/\/surprise-castle.myshopify.com\/products\/best-business-practices-for-photographers-third-edition-9781681982663","provider":"Surprise Castle","version":"1.0","type":"link"}