{"product_id":"behavioral-science-in-the-wild-9781487527518","title":"Behavioral Science in the Wild","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBehavioral Science in the Wild\u003c\/em\u003e helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world - from lab to field.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e \u003ci\u003eBehavioral Science in the Wild\u003c\/i\u003e helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eAs the second book in the Behaviourally Informed Organizations series, \u003ci\u003eBehavioral Science in the Wild\u003c\/i\u003e takes a step back to address the \"why\" and \"how\" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly \u003ci\u003e \u003c\/i\u003eproducts, processes, and experiences for their \u003ci\u003e \u003c\/i\u003eend-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key \u003ci\u003e \u003c\/i\u003etheoretical findings can be successfully translated, scaled, and applied in the \u003ci\u003e \u003c\/i\u003efield.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eNina Mazar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNina Mazar\u003c\/b\u003e is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges.\u003cbr\u003e \u003cb\u003eDilip Soman\u003c\/b\u003e is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action Research Centre at Rotman [BEAR].\u003cbr\u003e\u003cbr\u003e","brand":"Rotman-Utp Publishing","offers":[{"title":"Default Title","offer_id":50452555333906,"sku":"9781487527518","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cfad840e-27a9-4540-80d3-ee62625a2f43.jpg?v=1729815139","url":"https:\/\/surprise-castle.myshopify.com\/products\/behavioral-science-in-the-wild-9781487527518","provider":"Surprise Castle","version":"1.0","type":"link"}