{"product_id":"before-you-say-a-word-a-school-leaders-guide-to-clear-and-compelling-communication-9781416632931","title":"Before You Say a Word: A School Leader's Guide to Clear and Compelling Communication","description":"\u003cp\u003e\u003cstrong\u003eLearn what the best speakers do and don't do, and communicate with more confidence in both formal and informal situations, with audiences big and small.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBefore you got into leadership, did you expect you'd be doing so much \u003cem\u003espeaking\u003c\/em\u003e? It seems you're always talking--in faculty meetings and one-on-one evaluations; in PD sessions and department meetings; at parents' night and awards ceremonies; to colleagues, supervisors, and the school board; and in front of dozens or hundreds or just a webcam and a ring light. You need to move and motivate, inform and edify, and sometimes pitch policy directives you know will be unpopular. Spoken communication and effective messaging is a huge component of your leadership role, and yet \u003cem\u003eyou were never trained for this part of the job\u003c\/em\u003e!\u003c\/p\u003e\u003cp\u003ePacked with practical and actionable advice, \u003cem\u003eBefore You Say a Word\u003c\/em\u003e gives school and district leaders the essential oral communication training that graduate programs leave out. Author Erik Palmer, a speaking specialist and former teacher, stresses proper preparation and explains everything from the basics of audience analysis to how to rescue a terrible set of presentation slides. You'll learn how to plan for and deliver even complicated and sensitive messages to all kinds of audiences, in person and virtually, and in a way that is professional, clear, authentic, and \u003cem\u003enever boring\u003c\/em\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"ASCD","offers":[{"title":"Default Title","offer_id":50919802011922,"sku":"9781416632931","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_991a644d-bb77-4412-a179-1cb9c8148d60.jpg?v=1738900680","url":"https:\/\/surprise-castle.myshopify.com\/products\/before-you-say-a-word-a-school-leaders-guide-to-clear-and-compelling-communication-9781416632931","provider":"Surprise Castle","version":"1.0","type":"link"}