{"product_id":"beat-the-crowd-how-you-can-out-invest-the-herd-by-thinking-differently-9781118973059","title":"Beat the Crowd: How You Can Out-Invest the Herd by Thinking Differently","description":"\u003cp\u003e\u003cb\u003eTrain your brain to be a real contrarian and outsmart the crowd\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBeat the Crowd \u003c\/i\u003eis the \u003ci\u003ereal\u003c\/i\u003e contrarian's guide to investing, with comprehensive explanations of how a true contrarian investor thinks and acts - and why it works more often than not. Bestselling author Ken Fisher breaks down the myths and cuts through the noise to present a clear, unvarnished view of timeless market realities, and the ways in which a contrarian approach to investing will outsmart the herd. In true Ken Fisher style, the book explains why the crowd often goes astray--and how you can stay on track.\u003c\/p\u003e \u003cp\u003eContrarians understand how headlines really affect the market and which noise and fads they should tune out. \u003ci\u003eBeat the Crowd\u003c\/i\u003e is a primer to the contrarian strategy, teaching readers simple tricks to think differently and get it right more often than not.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover the limits of forecasting and how far ahead you should look\u003c\/li\u003e \u003cli\u003eLearn why political controversy matter less the louder it gets\u003c\/li\u003e \u003cli\u003eResurrect long-forgotten, timeless tricks and truths in markets\u003c\/li\u003e \u003cli\u003eFind out how the contrarian approach makes you right more often than wrong\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA successful investment strategy requires information, preparation, a little bit of brainpower, and a larger bit of luck. Pursuit of the mythical perfect strategy frequently lands folks in a cacophony of talking heads and twenty-four hour noise, but \u003ci\u003eBeat the Crowd\u003c\/i\u003e cuts through the mental clutter and collects the pristine pieces of actual value into a tactical approach based on going against the grain.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eKEN FISHER\u003c\/b\u003e is best known for his prestigious \"Portfolio Strategy\" column in \u003ci\u003eForbes\u003c\/i\u003e magazine, where his over 30-year tenure of high-profile calls makes him the third longest- running columnist in \u003ci\u003eForbes\u003c\/i\u003e's 90-plus-year history. He is the founder, Chairman and CEO of Fisher Investments, an independent global money management firm managing over $60 billion for individuals and institutions globally. Fisher is ranked #240 on the 2014 \u003ci\u003eForbes\u003c\/i\u003e 400 list of richest Americans and #653 on the 2014 \u003ci\u003eForbes\u003c\/i\u003e Global Billionaire list. In 2010, \u003ci\u003eInvestment Advisor\u003c\/i\u003e magazine named him among the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award- winning \"Cognitive Biases in Market Forecasting.\" He has also written ten previous books, including national bestsellers \u003ci\u003eThe Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat, Debunkery\u003c\/i\u003e and \u003ci\u003eMarkets Never Forget (But People Do)\u003c\/i\u003e, all published by Wiley. Fisher has been published, interviewed and\/or written about in many major American, British and German finance or business periodicals. He has a weekly column in \u003ci\u003eFocus Money\u003c\/i\u003e, Germany's leading weekly finance and business magazine.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eELISABETH DELLINGER\u003c\/b\u003e is an analyst and staff writer at Fisher Investments and has been with the firm for over a decade. She is a senior editor of MarketMinder.com and a contributor on Equities.com as well as other financial news websites.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50492377497874,"sku":"9781118973059","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_babe7741-2a0e-4cf6-8c5e-7bd379701bb4.jpg?v=1730586298","url":"https:\/\/surprise-castle.myshopify.com\/products\/beat-the-crowd-how-you-can-out-invest-the-herd-by-thinking-differently-9781118973059","provider":"Surprise Castle","version":"1.0","type":"link"}