{"product_id":"beam-straight-up-9781118378366","title":"Beam, Straight Up","description":"\u003cb\u003eAn insider's look at the Jim Beam brand, from a 7th generation Master Distiller\u003c\/b\u003e \u003cp\u003eWritten by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, \u003ci\u003eBeam, Straight Up\u003c\/i\u003e is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth \"growing up Beam\" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes details of Fred Noe's life on the road, spreading the bourbon gospel\u003c\/li\u003e \u003cli\u003eDescribes Fred's journey to becoming the face of one of America's most iconic brands\u003c\/li\u003e \u003cli\u003eShares a simple primer on how bourbon is made\u003c\/li\u003e \u003cli\u003eOffers cocktail and food recipes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, \u003ci\u003eBeam, Straight Up\u003c\/i\u003e will detail the family business, and its role in helping to shape it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFRED NOE\u003c\/b\u003e is the great-grandson of the legendary distiller, Jim Beam, as well as Beam Inc.'s Global Brand Ambassador and Master Distiller. He is the seventh-generation distilling Beam.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJIM KOKORIS\u003c\/b\u003e is a longtime family friend, spokesperson, and publicist for the Beams. He is also the author of three novels: T\u003ci\u003ehe Rich Part of Life, Sister North, and The Pursuit of Other Interests.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50332458647826,"sku":"9781118378366","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6a27cdb3-91b4-49e4-80a9-84005b6e2e6b.jpg?v=1727837586","url":"https:\/\/surprise-castle.myshopify.com\/products\/beam-straight-up-9781118378366","provider":"Surprise Castle","version":"1.0","type":"link"}