{"product_id":"be-less-zombie-how-great-companies-create-dynamic-innovation-fearless-leadership-and-passionate-people-9780857088208","title":"Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People","description":"\u003cp\u003e\u003cb\u003e***BUSINESS BOOK AWARDS - FINALIST 2021***\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBe Less Zombie\u003c\/i\u003e distils 10 years of field research amongst some of the world's leading innovators into a pragmatic, actionable toolkit. Designed for managers who need more remarkable innovation with repeatable, scalable approaches, it shows readers how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDe-risk bolder, more profitable innovation\u003c\/li\u003e \u003cli\u003eMake innovation a predictable and measurable capability\u003c\/li\u003e \u003cli\u003eEquip managers with essential tools and skills for leading innovation and transformation\u003c\/li\u003e \u003cli\u003eHelp teams find new capacity and energy to deliver today's business whilst discovering tomorrow's\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTurner's research also delves beyond the business world. He brings insights from a wide range of unexpected, expert sources including a guerrilla negotiator, a cage-fighter trainer, an X-Factor coach, a senior emergency room doctor, and a fashion designer.\u003c\/p\u003e \u003cp\u003eHis 'Turn It On' innovation framework gives leaders and managers tools, processes and pathways to make bolder and more profitable innovation an inevitability, not an anomaly.\u003c\/p\u003e \u003cp\u003eThis book is for: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCEOs who need a better, more continuous pipeline of profitable innovation\u003c\/li\u003e \u003cli\u003eSenior leaders who need more ideas, collaboration and energy across their divisions\u003c\/li\u003e \u003cli\u003eFinance executives who want to resource innovation and yet measure it effectively\u003c\/li\u003e \u003cli\u003eStrategy, change and transformation managers charged with delivering greater organisational agility and differentiation\u003c\/li\u003e \u003cli\u003eHR executives who are trying to resource and equip leaders and employees with innovation capabilities\u003c\/li\u003e \u003cli\u003eOrganisational development managers tasked with shaping more agile and innovative ways of working\u003c\/li\u003e \u003cli\u003eTeam leaders who need to help their people find new capacity and energy to deliver bolder ideas\u003c\/li\u003e \u003cli\u003eIndividual employees who want their managers to stop blocking their best ideas\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e​​Elvin Turner is an award-winning innovation advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world. He is also an associate professor at several business schools. For more information visit www.elvinturner.com.\u003c\/p\u003e \u003cp\u003e\"A must-read for anyone - in any business sector, at any career level - who is passionate about the serious business of innovation. A practical guide to curating a culture of innovation and navigating against the headwinds of organizational status quo.\" \u003cbr\u003e\u003cb\u003eSimon Collins, Senior Vice President, Mastercard\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Most leaders struggle to get the innovation performance they need. This is the practical playbook they've been waiting for.\"\u003cbr\u003e\u003cb\u003eAndy Billings, Vice President Profitable Creativity, Electronic Arts\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eElvin Turner\u003c\/b\u003e is an award-winning advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50492185149714,"sku":"9780857088208","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2abebeec-b30d-4a2d-86db-5cc1f0a071ee.jpg?v=1730575805","url":"https:\/\/surprise-castle.myshopify.com\/products\/be-less-zombie-how-great-companies-create-dynamic-innovation-fearless-leadership-and-passionate-people-9780857088208","provider":"Surprise Castle","version":"1.0","type":"link"}