{"product_id":"be-data-driven-how-organizations-can-harness-the-power-of-data-9781398606128","title":"Be Data Driven: How Organizations Can Harness the Power of Data","description":"\u003cp\u003e\u003cb\u003eMake any team or business data driven with this practical guide to overcoming common challenges and creating a data culture.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBusinesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. \u003cb\u003e\u003ci\u003eBe Data Driven\u003c\/i\u003e\u003c\/b\u003e outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary. \u003cp\u003e\u003c\/p\u003eThis practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, \u003cb\u003e\u003ci\u003eBe Data Driven \u003c\/i\u003e\u003c\/b\u003eshows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJordan Morrow\u003c\/b\u003e is Vice President and Head of Data and Analytics at BrainStorm and a global trailblazer in the world of data literacy. He served as the Chair of the Advisory Board for The Data Literacy Project and is an active voice in the data and analytics community. He has helped organizations around the world, including the United Nations, build and understand data literacy. He is based in Salt Lake City, Utah and is also the author of \u003ci\u003eBe Data Literate\u003c\/i\u003e (Kogan Page).\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50485925904658,"sku":"9781398606128","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_69c74536-39f5-494f-9ce0-686b05d960d2.jpg?v=1730415429","url":"https:\/\/surprise-castle.myshopify.com\/products\/be-data-driven-how-organizations-can-harness-the-power-of-data-9781398606128","provider":"Surprise Castle","version":"1.0","type":"link"}