{"product_id":"banking-on-digital-growth-the-strategic-marketing-manifesto-to-transform-financial-brands-9781544507712","title":"Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands","description":"\u003cp\u003eIf you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. \u003c\/p\u003e\u003cp\u003eConsumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. \u003c\/p\u003e\u003cp\u003eUp to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. \u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eBanking on Digital Growth\u003c\/em\u003e, \u003cstrong\u003eJames Robert Lay\u003c\/strong\u003e unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.\u003c\/p\u003e\u003cbr\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Default Title","offer_id":50376802926866,"sku":"9781544507712","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4c0c4b1f-cc0a-4196-a74d-c8e3f0e65ba7.jpg?v=1728608472","url":"https:\/\/surprise-castle.myshopify.com\/products\/banking-on-digital-growth-the-strategic-marketing-manifesto-to-transform-financial-brands-9781544507712","provider":"Surprise Castle","version":"1.0","type":"link"}