{"product_id":"b2b-social-selling-strategy-connect-with-customers-build-relationships-and-drive-sales-9781398604490","title":"B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales","description":"\u003cp\u003e\u003cb\u003eSocial media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the challenges of navigating social channels for business can be daunting. Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eB2B Social Selling Strategy\u003c\/i\u003e\u003c\/b\u003e provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFeaturing original research, case studies and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, \u003cb\u003e\u003ci\u003eB2B Social Selling Strategy\u003c\/i\u003e\u003c\/b\u003e is an indispensable guide for B2B sales, marketing and social media professionals.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJulie Atherton\u003c\/b\u003e is the founder of the social media transformation advisory and marketing consultancy Small Wonder which specializes in advising organizations on embedding social media in their strategic development and growth. Her social media strategy books are built on 30 years' experience gained advising and training global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, Axa Group, St John Ambulance, Parcelforce Worldwide, Emerge Digital, Arnolfini, SmartViz and Ulster Bank. She is the author of \u003ci\u003e\u003cb\u003eSocial Media Strategy\u003c\/b\u003e\u003c\/i\u003e, also published by Kogan Page.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50387533791506,"sku":"9781398604490","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d171f4eb-42f1-4ee2-873f-62b49e214be4.jpg?v=1728881086","url":"https:\/\/surprise-castle.myshopify.com\/products\/b2b-social-selling-strategy-connect-with-customers-build-relationships-and-drive-sales-9781398604490","provider":"Surprise Castle","version":"1.0","type":"link"}