{"product_id":"astro-boy-and-anime-come-to-the-americas-an-insiders-view-of-the-birth-of-a-pop-culture-phenomenon-9780786438662","title":"Astro Boy and Anime Come to the Americas: An Insider's View of the Birth of a Pop Culture Phenomenon","description":"\u003cp\u003e The first generation of American television programmers had few choices of Saturday morning children's offerings. That changed dramatically in 1963 when a Japanese animated television series called \u003ci\u003eTetsuan Atom\u003c\/i\u003e was acquired for distribution by NBC. Fred Ladd adapted the show for American television and--rechristened \u003ci\u003eAstro Boy\u003c\/i\u003e--it was an overnight sensation. \u003ci\u003eAstro Boy\u003c\/i\u003e's popularity sparked a new industry importing animated television from Japan. Ladd went on to adapt numerous Japanese animated imports, and here provides an insider's view of the creation of an ongoing cultural and media phenomenon.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eWriter and director \u003cb\u003eFred Ladd\u003c\/b\u003e adapted \u003ci\u003eAstro Boy, Gigantor, Kimba, The White Lion, The New Adventures of Gigantor, G-Force, Sailor Moon\u003c\/i\u003e and other Japanese animated series for American television. \u003cb\u003e\u003c\/b\u003e\u003cb\u003eHarvey Deneroff\u003c\/b\u003e is a professor in the animation department of the Savannah College of Art and Design and is the founder of the Society for Animation Studies.\u003cbr\u003e","brand":"McFarland \u0026 Company","offers":[{"title":"Default Title","offer_id":50328221745426,"sku":"9780786438662","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_743a8481-8707-4a2c-a01d-f5a0a9bc76ed.jpg?v=1727731801","url":"https:\/\/surprise-castle.myshopify.com\/products\/astro-boy-and-anime-come-to-the-americas-an-insiders-view-of-the-birth-of-a-pop-culture-phenomenon-9780786438662","provider":"Surprise Castle","version":"1.0","type":"link"}