{"product_id":"artificial-intelligence-in-marketing-9781802628760","title":"Artificial Intelligence in Marketing","description":"Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eNaresh K. Malhotra\u003c\/strong\u003e is Senior Fellow, Georgia Tech CIBER, and Regents' Professor Emeritus, Scheller College of Business, Georgia Institute of Technology (Georgia Tech), USA.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eK. Sudhir\u003c\/strong\u003e is James L. Frank '32 Professor of Marketing at the Yale School of Management. His recent research uses AI methods such as NLP, video and music analytics to address questions on advertising, salesforce hiring, online reviews, bias and privacy.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eOlivier Toubia\u003c\/strong\u003e is the Glaubinger Professor of Business at Columbia Business School. His research combines methods from social sciences and data science, in order to study human processes such as motivation, choice, and creativity.\u003c\/p\u003e\u003cbr\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":50390586523922,"sku":"9781802628760","price":154.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8ee64628-2c66-47f2-a01c-85abebe2130d.jpg?v=1728951943","url":"https:\/\/surprise-castle.myshopify.com\/products\/artificial-intelligence-in-marketing-9781802628760","provider":"Surprise Castle","version":"1.0","type":"link"}