{"product_id":"architect-verb-the-new-language-of-building-9781839761928","title":"Architect, Verb.: The New Language of Building","description":"\u003cb\u003eThe Hidden Rules of Architecture: how to build world-class, award winning, creative, innovative, sustainable, liveable and beautiful spaces that foster a sense of place and well being\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eLeading architect Reinier de Graaf De Graaf punctures the myths behind the debates on what contemporary architecture is, with wit and devastating honesty. Architecture, it seems, has become too important to leave to architects. No longer does it suffice to judge a building solely by its appearance, it must be measured, and certified. When architects talk about \"Excellence,\" \"Sustainability,\" \"Well-being,\" \"Liveability,\" \"Placemaking,\" \"Creativity,\" \"Beauty\" and \"Innovation\" what do they actually mean? \u003cp\u003e\u003c\/p\u003e In \u003ci\u003earchitect, verb.\u003c\/i\u003e De Graff dryly skewers the doublespeak and hot air of an industry in search of an identity in the 21st century. Who determines how to measure a \"green building\"? Why is Vancouver more \"liveable\" than Vienna? How do developers get away with advertising their buildings as promoting \"well-being\"? Why did Silicon Valley become so obsessed with devising \"creative\" spaces or developing code that replaces architects? How much revenue can be attributed to the design of public space? Who gets to decide what these measurements should be, and what do they actually mean? And what does it mean for the future of our homes, cities, planet? \u003cp\u003e\u003c\/p\u003e He also includes a biting, satirical dictionary of \"profspeak\" the corporate language of consultants, developers and planners from \"Active listening\" to \"Zoom Readiness.\"\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eReinier de Graaf \u003c\/b\u003e(1964, Schiedam) is a Dutch architect and writer. He is a partner in the Office for Metropolitan Architecture (OMA), where he leads projects in Europe, Russia and the Middle East. Reinier is the co-founder of OMA's think-tank AMO and Sir Arthur Marshall Visiting Professor of Urban Design at the University of Cambridge. He is the author of \u003ci\u003eFour Walls and a Roof: The Complex Nature of a Simple Profession\u003c\/i\u003e and the novel \u003ci\u003eThe Masterplan\u003c\/i\u003e. He lives in Amsterdam.\u003cbr\u003e","brand":"Verso","offers":[{"title":"Default Title","offer_id":50654112448786,"sku":"9781839761928","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6cf45a39-0f17-4b48-9488-2f8b4ff256bb.jpg?v=1733372098","url":"https:\/\/surprise-castle.myshopify.com\/products\/architect-verb-the-new-language-of-building-9781839761928","provider":"Surprise Castle","version":"1.0","type":"link"}