{"product_id":"api-analytics-for-product-managers-understand-key-api-metrics-that-can-help-you-grow-your-business-9781803247656","title":"API Analytics for Product Managers: Understand key API metrics that can help you grow your business","description":"\u003cp\u003e\u003cstrong\u003eResearch, strategize, market, and continuously measure the effectiveness of APIs to meet your SaaS business goals with this practical handbook\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTransform your APIs into revenue-generating entities by turning them into products\u003c\/li\u003e\n\u003cli\u003eMeet your business needs by improving the way you research, strategize, market, and measure results\u003c\/li\u003e\n\u003cli\u003eCreate and implement a variety of metrics to promote growth\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBook Description: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAPIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation?\u003c\/p\u003e\u003cp\u003eAPI Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation-an often-overlooked aspect of development.\u003c\/p\u003e\u003cp\u003eOf course, it's not all about the product-as any good product manager knows; you need to understand your customers' needs, expectations, and satisfaction too. Once you've gathered your data, you'll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals.\u003c\/p\u003e\u003cp\u003eBy the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat You Will Learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild a long-term strategy for an API\u003c\/li\u003e\n\u003cli\u003eExplore the concepts of the API life cycle and API maturity\u003c\/li\u003e\n\u003cli\u003eUnderstand APIs from a product management perspective\u003c\/li\u003e\n\u003cli\u003eCreate support models for your APIs that scale with the product\u003c\/li\u003e\n\u003cli\u003eApply user research principles to APIs\u003c\/li\u003e\n\u003cli\u003eExplore the metrics of activation, retention, engagement, and churn\u003c\/li\u003e\n\u003cli\u003eCluster metrics together to provide context\u003c\/li\u003e\n\u003cli\u003eExamine the consequences of gameable and vanity metrics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho this book is for: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIf you're a product manager, engineer, or product executive charged with making the most of APIs for your SaaS business, then this book is for you. Basic knowledge of how APIs work and what they do is essential before you get started with this book, since the book covers the analytical side of measuring their performance to help your business grow.\u003cbr\u003e\u003c\/p\u003e","brand":"Packt Publishing","offers":[{"title":"Default Title","offer_id":50393711837458,"sku":"9781803247656","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fc435c85-698a-4a9a-8abd-c86e0e73b36f.jpg?v=1728992042","url":"https:\/\/surprise-castle.myshopify.com\/products\/api-analytics-for-product-managers-understand-key-api-metrics-that-can-help-you-grow-your-business-9781803247656","provider":"Surprise Castle","version":"1.0","type":"link"}