{"product_id":"apex-hides-the-hurt-9781400031269","title":"Apex Hides the Hurt","description":"\u003cb\u003eThis \"wickedly funny\" (\u003ci\u003eThe Boston Globe\u003c\/i\u003e) \u003ci\u003eNew York Times\u003c\/i\u003e Notable Book \u003cb\u003efrom the \u003cb\u003etwo-time Pulitzer Prize-winning \u003c\/b\u003e\u003c\/b\u003eauthor of \u003ci\u003eThe Underground Railroad\u003c\/i\u003e and \u003ci\u003eThe Nickel Boys\u003c\/i\u003e is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eThe town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eLook for Colson Whitehead's new novel, \u003ci\u003eCrook Manifesto\u003c\/i\u003e!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eCOLSON WHITEHEAD is the Pulitzer-Prize winning author of \u003ci\u003eThe Underground Railroad.\u003c\/i\u003e His other works include \u003ci\u003eThe Noble Hustle\u003c\/i\u003e, \u003ci\u003eZone One\u003c\/i\u003e, \u003ci\u003eSag Harbor\u003c\/i\u003e, \u003ci\u003eThe Intuitionist\u003c\/i\u003e, \u003ci\u003eJohn Henry Days\u003c\/i\u003e, \u003ci\u003eApex Hides the Hurt\u003c\/i\u003e, and one collection of essays, \u003ci\u003eThe Colossus of New York\u003c\/i\u003e. A National Book Award winner and a recipient of MacArthur and Guggenheim fellowships, he lives in New York City.\u003cbr\u003e","brand":"Anchor Books","offers":[{"title":"Default Title","offer_id":50556699836690,"sku":"9781400031269","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5490b55c-4653-4bd2-b9a1-0755afeee6b3.jpg?v=1731760885","url":"https:\/\/surprise-castle.myshopify.com\/products\/apex-hides-the-hurt-9781400031269","provider":"Surprise Castle","version":"1.0","type":"link"}