{"product_id":"animes-knowledge-cultures-geek-otaku-zhai-9781517916282","title":"Anime's Knowledge Cultures: Geek, Otaku, Zhai","description":"\u003cp\u003e\u003cb\u003eUnlocking the technosocial implications of global geek cultures\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e Why has anime, a \"low-tech\" medium from last century, suddenly become the cultural \"new cool\" in the information age? Through the lens of anime and its transnational fandom, Jinying Li explores the meanings and logics of \"geekdom\" as one of the most significant sociocultural groups of our time. In \u003ci\u003eAnime's Knowledge Cultures, \u003c\/i\u003e Li shifts the center of global geography in knowledge culture from the computer boys in Silicon Valley to the anime fandom in East Asia. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Drawing from film studies, animation studies, media theories, fan studies, and area studies, she provides broad cultural and theoretical explanations of anime's appeal to a new body of tech-savvy knowledge workers and consumers commonly known as geeks, otaku, or \u003ci\u003ezhai.\u003c\/i\u003e Examining the forms, techniques, and aesthetics of anime, as well as the organization, practices, and sensibilities of its fandom, \u003ci\u003eAnime's Knowledge Cultures\u003c\/i\u003e is at once a theorization of anime as a media environment as well as a historical and cultural study of transnational geekdom as a knowledge culture. Li analyzes anime culture beyond the national and subcultural frameworks of Japan or Japanese otaku, instead theorizing anime's transnational, transmedial network as the epitome of the postindustrial knowledge culture of global geekdom. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e By interrogating the connection between the anime boom and global geekdom, Li reshapes how we understand the meanings and significance of anime culture in relation to changing social and technological environments. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e Jinying Li is assistant professor of modern culture and media at Brown University. \u003c\/p\u003e\u003cbr\u003e","brand":"University of Minnesota Press","offers":[{"title":"Default Title","offer_id":50648621908242,"sku":"9781517916282","price":32.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7d477cd8-81bf-4a23-b24a-6269ea6b4895.jpg?v=1733245798","url":"https:\/\/surprise-castle.myshopify.com\/products\/animes-knowledge-cultures-geek-otaku-zhai-9781517916282","provider":"Surprise Castle","version":"1.0","type":"link"}