{"product_id":"animated-advertising-200-years-of-premiums-promos-and-pop-ups-from-the-collection-of-ellen-g-k-rubin-9781605831039","title":"Animated Advertising: 200 Years of Premiums, Promos, and Pop-Ups, from the Collection of Ellen G. K. Rubin","description":"\u003cb\u003eA lively look at an underexplored niche in the history of American ads: pop-ups.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Drawing from Ellen G. K. Rubin's extensive collection of more than 7,000 pop-up books and related ephemera, \u003ci\u003eAnimated Advertising \u003c\/i\u003edemonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin's diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club's New York headquarters, \u003ci\u003eAnimated Advertising \u003c\/i\u003eis a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eEllen G. K. Rubin \u003c\/b\u003eis a pop-up collector, a board member of the Movable Book Society, and the author of \u003ci\u003eThe Hanukkah Puzzle Book: A Book in Eight Parts for Eight Days of Fun\u003c\/i\u003e. \u003cbr\u003e\u003cbr\u003e","brand":"Grolier Club","offers":[{"title":"Default Title","offer_id":50487447912722,"sku":"9781605831039","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_0e3b7a76-affa-4beb-8fde-de62b8093289.jpg?v=1730441286","url":"https:\/\/surprise-castle.myshopify.com\/products\/animated-advertising-200-years-of-premiums-promos-and-pop-ups-from-the-collection-of-ellen-g-k-rubin-9781605831039","provider":"Surprise Castle","version":"1.0","type":"link"}